We find what’s driving your churn, prove it, and help you fix it.
Somewhere between “this is exactly what we need” and the renewal call, you lost them, and you don’t know where. So you rewrite onboarding, tighten the trial, add a drip sequence, dig through the CRM, and the numbers barely move.
We find where the value stopped becoming obvious.
Traditional surveys show how people describe their decisions, while product and funnel data show what they did.
We use both, alongside implicit testing, to understand the gap between the explanation and the behavior.
See Full MethodologyImplicit Association Testing was developed by researchers at Harvard and the University of Washington and has been used in thousands of peer-reviewed studies.
We adapt it to test the automatic associations your customers make with your product, before conscious explanation kicks in.
Then we triangulate that against your product, funnel, sales, and market evidence.
We map the business, the market, and the funnel. Your team’s theories become testable hypotheses, grounded in data we’ve already verified.
We audit every touchpoint: what the analytics show, what sales hears, what the product does, what customers actually say. Then we design and run the IAT against the highest-priority hypotheses.
We identify the defensible root causes, rank them by evidence and impact, and show you what needs to change, where, and in what order.
We build the changes across product, onboarding, messaging, and GTM. Prioritized by impact and dependency, with clear owners, measures, and an implementation order.
The evidence-backed reasons your activation or retention is breaking down.
Where customers lose momentum, confidence, or perceived value across the journey.
The behavioral, qualitative, product, sales, and market evidence behind each finding.
Exactly what should change across product, onboarding, positioning, messaging, and GTM.
What to fix first, what depends on what, and how each change gets measured.
Positioning rewritten around what buyers actually believe.
Messaging built from the words your buyers already use.
The blueprint built, not just handed over. Changes to activation flows, in-product guidance, and the moments where value has to land.
Fill in the form now, or email us directly at hello@eltador.com.