We diagnose why B2B SaaS users churn, prove what’s driving it, and show you what to fix, or fix it with you.
They sign up or book a call, start the trial, and tell the team it looks useful. Then something shifts, and they quietly decide this can wait.
Activation goes soft, retention gets fragile, and the real cause stays buried under a quarter of runway and surface changes.
We find where the value stopped becoming obvious.
Traditional surveys show how people describe their decisions. Product and funnel data show us what they did.
We use both, along with customer research and implicit testing, to understand the difference between the explanation and the behavior.
See Full MethodologyImplicit Association Testing was developed by researchers at Harvard and the University of Washington and has been used in thousands of peer-reviewed studies.
We adapt it to test the automatic associations your customers make with your product, before conscious explanation kicks in.
Then we triangulate that against your product, funnel, sales, and market evidence.
We map the business, the market, and the funnel. The team’s theories become testable hypotheses, grounded in data we’ve already verified.
We audit the evidence across every touchpoint — what the analytics show, what sales hears, what the product does, what customers actually say. Then we design and run the IAT against the highest-priority hypotheses.
We identify the defensible root causes, rank them by evidence and impact, and show you what needs to change, where, and in what order.
We build the changes the evidence calls for across product, onboarding, messaging, and GTM, prioritized by impact and dependency, with clear owners, measures, and an implementation order.
The evidence-backed reasons your activation or retention is breaking down.
Where customers lose momentum, confidence, or perceived value across the journey.
The behavioral, qualitative, product, sales, and market evidence behind each finding.
Exactly what should change across product, onboarding, positioning, messaging, and GTM.
What to fix first, what depends on what, and how each change gets measured.
Positioning rewritten around what buyers actually believe.
Messaging built from the words your buyers already use.
No guessing. No blind rewrites.
2 to 3 weeks. We identify the real drivers, prove them with evidence, and tell you exactly what needs to change.
We build the changes, highest impact first, across product, onboarding, messaging, and GTM.
If we can’t name at least one evidence-backed driver of your activation or churn problem, we refund 30% of the diagnosis fee.
Start Your DiagnosisFill in the form now, or email us directly at hello@eltador.com.